The IDC

We believe the best games are made through a combination of intuitive design, data, and community.

Intuitive design is the inspired vision of Alexey Pajitnov when he created Tetris. Roberta Williams when she created Mystery House. Shigero Miyamoto when he saw that players are characters with personality. Yu Suzuki when he turned a motorcycle into a controller for the classic Hang On arcade game. We see the possibilities of our own creative powers and are willing to pursue them.

Data provides for us some of the deepest understanding of how games work, how players respond to games, and seemingly endless perspectives on the definition of engagement. We use data to validate our assumptions and inform our choices.

Player communities know what they want. Players are passionate and aware of what is fun in the games they play. We build games that people find worth playing because we give them what they want. We know what they want because we ask them. If they want meat and potatoes, we find a way to give them meat and potatoes and make it part of the fun.

The outcome of these efforts will be thoughtful, engaging games that embody the spirits of adventure, mystery, exploration, and joy.